A dashboard that shows the number of opportunities generated by marketing each week, along with the percenbtage attainment according to plan.

This report shows the number of engagements (interactions) from new organizations, broken out by quality (measured by likelihood of conversion).

This shows the number of "high value" interactions each week. These were the activities most likely to result in a sale sopportunity.

Various prospect activities are measured by the rate at which they convert to sales opportunity. This allows you to focus resources on the most productive campaign elements.

This report shows how each category of campaign element is performing against the marketing playbook (lead gen plan) quarter to date.